Spec Work • David Madrid •
Spec Work • David Madrid •
In fall of 2021, I moved from Miami to Madrid to realize my longtime dream of living in Spain. During my time there, I had the incredible opportunity to work on clients like Coca Cola, Burger King and Netflix. Below are samples of work that I created at David Madrid.
Pride Campaign
IDEATION, ART DIRECTION, DESIGN
To align with BK’s bold brand persona, we created a Pride campaign denouncing anti-LGBTQ+ rhetoric. The ask was to alter a BK product, so our primary execution was a Whopper packaging redesign. However, we also included in-store and OOH messaging to drive the point home.
Client
Burger King
Year
2022
Motion Design
I was tasked with creating logo animations for Halls to flesh out a campaign idea. The animations were meant to be soothing and almost hypnotic, so I made sure that all of them looped.
ANIMATION
Client
HALLS
Year
2022
OOH Activation
IDEATION, ART DIRECTION, DESIGN
Below is a handful of OOH activations in Spain for the release of Netflix’s Stranger Things Season 4.
Client
Netflix
Year
2022
STRANGER AMBIGRAMS
Everything turns strange when it’s upside down. These posters use ambigrams with hidden messages (i.e. primavera and oscuridad).
WALKIE TALKIE INTERACTIVE BILLBOARDS
These billboards allow fans to connect with one another from different points in the city using the show’s iconic walkie talkies.
AR UPSIDE DOWN ACTIVATION
In Madrid’s Puerta del Sol, an AR mobile feature allows fans to see a virtual rendition of the Upside Down.
RETRO TV ANTENNAE MESSAGE REVEAL
Billboards with adjustable antennae allow fans to discover top-secret messages before the new season airs.
UPSIDE DOWN LENTICULAR ADS
Using lenticular technology, fans will view scenes from the upcoming season in both the real world and the Upside Down.
Experiential Activation
To create hype and get people drinking Coca Cola during the World Cup, we brainstormed experiential activations for fans. Below are two examples:
IDEATION, ART DIRECTION, DESIGN
Client
Coca Cola
Year
2021
WORLD CUP TROPHY HOME TOUR
Very few people actually have the opportunity to hold the World Cup trophy in their hands, but the Trophy Tour brings it much closer to them.
And although it runs through each city’s most popular spots, the place where fans experience the most excitement is at home.
That’s why Coca-Cola will present a promo giving fans the option to add their home to the tour stops, so they can enjoy the trophy where they live the game the most.
SPEAK FOR A COKE
The World Cup unites people from all over the world, and the magic of enjoying a cold Coca-Cola does just the same.
And although Coke does sound and taste the same in any country, the way it is ordered in each language is quite different.
With the goal of bringing many nationalities closer together, Coke will install voice-controlled vending machines that dispense free cokes when customers order in a foreign language.