In fall of 2021, I moved from Miami to Madrid to realize my longtime dream of living in Spain.
During my time there, I had the incredible opportunity to work on clients like Coca Cola, Burger King and Netflix. Here are samples of work that I created at David Madrid.
Burger King
The ask: celebrate diversity through product innovation. Our solve: communicate via a Whopper packaging redesign that Burger King is a safe space for all.
Matching BK’s bold brand persona, we created a Pride campaign denouncing anti-LGBTQ+ rhetoric, leveraging both in-store and OOH messaging.
Halls
Halls helps the world breathe better. As part of a pitch for World Breathing Day, I was tasked with creating logo animations for Halls.
Netflix
Below are a handful of activations to drive awareness in Spain for the release of Netflix’s Stranger Things Season 4.
In Madrid’s Puerta del Sol, an AR mobile feature allows fans to see a virtual rendition of the Upside Down.
These billboards allow fans to connect with one another from different points in the city using the show’s iconic walkie talkies.
Billboards with adjustable antennae allow fans to discover top-secret messages before the new season airs.
Coca Cola
To create hype and get people drinking Coca Cola during the World Cup, we brainstormed experiential activations for fans. Below are two examples:
Speak for a Coke
The World Cup unites people from all over the world, and the magic of enjoying a cold Coca-Cola does just the same.
And although Coke does sound and taste the same in any country, the way it is ordered in each language is quite different.
With the goal of bringing many nationalities closer together, Coke will install voice-controlled vending machines that dispense free cokes when customers order in a foreign language.
World Cup Trophy Home Tour
Very few people actually have the opportunity to hold the World Cup trophy in their hands, but the Trophy Tour brings it much closer to them.
And although it runs through each city’s most popular spots, the place where fans experience the most excitement is at home.
That’s why Coca-Cola will present a promo giving fans the option to add their home to the tour stops, so they can enjoy the trophy where they live the game the most.