LEGO

The Ask: Use existing technology and imagination to show how creative play is an essential skill set to realising great things.

Gold National ADDY Winner

The Idea

LEGO Infinity is an AR app that combines play in the virtual and physical worlds. Here, everyone can build infinitely. Users scan their LEGO creations onto their personal planet to be saved forever on an MMO-style server. Explore the LEGO Universe like never before with LEGO Infinity.